Search Engine Optimization (SEO) is used to improve our website visibility in search engines like Google, Bing, Yahoo, etc. When you search something on Google, the one with better SEO gets on top of the search results, which eventually gets more traffic. Search engine crawlers analyze your website's content and meta tags and rank them accordingly. There are few steps to take care of in order to rank higher, that is what we call SEO. I've covered all the steps to implementing SEO, which will make your website rank higher. I've provided some SEO strategy as well that you can use to boost your workflow.

Keywords are specific words or phrases that we use in our website in order to match it with user's input in the search engines like Google to search. In the context of search engine optimization (SEO), keywords play a crucial role in helping search engines understand the content of web pages and determining which pages are relevant to specific search queries.

In order to search keywords for your blog, you need to do some research about your content. There are few tools available as well like Semrush or Backlinko, you can search it up, but still you need to know what keywords is getting used by other people for that specific topic which you want to rank.

Backlinks refers to the links present in other websites that point to your own website. They are an important aspect of search engine optimization because search engines like Google consider backlinks as indicators of a website's authenticity and relevance. Essentially, the more high quality backlinks your website has from reputable sources, the more likely it is to rank higher in search engine results pages (SERPs).

We have seen quite a few aspects of improving SEO. Now we are focusing on the content specific steps to follow in order to rank better.

Let's start with mobile responsiveness. It is well known that if your website is not mobile responsive, google will not rank it higher as most of the users use their phone to browse content these days. So you should have your website not just mobile responsive but it should be responsive in across all device's viewport.

Now let's talk about the hierarchy of the content. If you have some technical knowledge and you know about HTML, we have 6 heading tags i.e. h1, h2, h3, h4, h5 and h6. Search engine crawlers prioritize the higher tags first i.e. h1, then after that it is h2 and then h3 and so on. So for your main heading, you should always use h1 tag and for sub heading use h2 tag and so on. This will increase your chance to get recognized and if done correctly with appropriate keywords inserted in it, can optimize the content really well.

This is p tag used for paragraph

Usage of Images and Videos inside our content is a great idea to improve SEO. It helps to increase user engagement time, if you have interesting photos and relevant videos in your website, then user will stay longer in your website. So high dwell time will result in boosting SEO for the website. Also if you include your YouTube videos in your blog, it will act as a backlink to your video, thus user will engage with it and it will result in increasing traffic to your YouTube as well. So two benefits at once.

You should always write better relevant content in order to give user a better result. User should engage with your content so that search crawlers can gain trust and rank you better for high quality content.

Meta tags are snippets of HTML code that provide information about a webpage to search engines and website visitors. They are not visible on the webpage, but are included in the code. Meta tags help search engines understand the content and purpose of a webpage, which influence its ranking in search results. The main Blue link and the description below, that you see on search results, those are written in these title tag and description meta tag itself.

OG meta tags are meta tags specifically used for social media platforms like Facebook, Twitter, LinkedIn, etc. OG tags provide social media platforms with data about a webpage's title, description, image, and other relevant information when the page is shared on these social platforms. This helps to display relevant social cards, improving its visibility and engagement.

Here is a code snippet of basic meta tags used in the website:

Sitemaps are files that list all the pages of a website and provide metadata about each page, such as when it was last updated and how often it changes. These files are designed to help search engines like Google crawlers to index a website more effectively. Sitemaps can improve the visibility of a website's pages in search engine results and help search engines understand the structure and hierarchy of the website's content. They are an essential tool for websites as it is one of the fastest ways to get recognized by google crawlers and optimize the website for search engines and improve its ranking.

Black Hat SEO refers to the wrong way of doing SEO to gain higher SEO ranking. This usually doesn't end well as either you will get banned by Google or your ranking will go down drastically. Such bad practices should not be considered.

On Page SEO is something which you have full control over, which you put in your website. You have full control over it and if done well, it can boost your rankings on google search.

Longer content usually ranks better than shorter content. Although your content should not be too long otherwise it will be hard for the end user to cover it all, but the content should be long enough and descriptive enough so that it is detailed quality content. Focus more on Quality rather than Quantity. Long content usually has more backlinks and it engages in more social shares. Also longer content has more Keywords in general.

Search engines like Google, Latest Content gets more priority than older content. It has better CTR (Click Through Rate) as users tend to read updated information. Also you can add more newer backlinks to your website, keep your website updated with relevant Keywords, add more content to keep up with the trend and so on. So always remember to update your content regularly.

There is a section under Google search results which has Related Search Results. You can leverage that as well.

Use some common, eye catching Title that user would likely to search and engage. Add relevant, eye catching Suffix or Prefix to your Title and you are good to go.

Before creating your content, search for the content on google relevant to your content which is ranking high on search result, take some inspiration from that, see what Keywords they are using, and write even better content than theirs. But remember not to copy their content, you just need to take inspiration from them. It is better to give them credit for taking inspiration from them, reach out to them and you can even share your content and request them for backlinking. See what works for you better.

You can reach out to websites having high authority in search rankings, ask them for backlink to your website. You can even share your content over social medias to increase user engagement.

Hope this article helps you out to improve your SEO. I'll update this article regularly to keep you up to date with the latest SEO trends.